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Assam & Nilgiri Chai Blends
DHULE HERITAGE • FOUNDED 2011

Fourteen Years of Master Blending & Authentic Flavor

From a humble local tea blender in Dhule to supplying over 2,500+ wholesale partners and millions of Indian households — discover our story of uncompromising quality and craftsmanship.

Our Journey

From one blend to a
household name.

Fifteen years of steady hands, authentic aromas, and steady flavour.

2011
2011#01

The First Blend

A small tea business begins in Dhule with one blend and a simple promise — freshness in every cup.

2013
2013#02

Mr. CUP is Born

A value-focused blend for tea shops, canteens and daily kitchens launches under the Mr. CUP brand.

2015
2015#03

Spice Range Launch

Requests from customers lead us to spices — turmeric, red chilli and coriander enter the range, sourced directly from producers.

2018
2018#04

Traditional Urad Papad

We add small-batch, hand-made urad papad — the crisp companion to every Indian thali.

Our Blending Craft

The Art of Sensory Tea & Spice Selection

Behind every pack of Mr. Swadful tea and cold-ground spice lies decades of expertise in sensory tasting, elevation analysis, and traditional recipe formulation.

Assam & Nilgiri Cupping

Tea leaves are live botanical organisms. Our master tea tasters sample hundreds of estate lots every month from Upper Assam and Nilgiri gardens to select batches with ideal malty body and deep reddish liquor.

100% Upper Assam CTC Granules

Hygienic Cold Stone Milling

High-speed milling destroys natural essential oils. We use traditional temperature-controlled stone mills that preserve natural curcumin in turmeric, volatile capsaicin in chilli, and floral aroma in cardamom.

Zero Added Artificial Colors

Traditional Urad Papad Roll

Hand-rolled in small batches using premium Urad dal flour, pure Sajji khar, hing (asafoetida), and coarsely crushed black pepper. Puffs up ultra-light and crisp with zero oiliness.

Traditional Dhule Recipe
The Swadful Promise

Authentic Maharashtrian Flavor in Every Household

We take immense pride in our Dhule roots. Whether supplying daily tea stalls across cities or supplying household kitchens, our commitment remains identical: 100% purity, direct estate sourcing, and unbeatable wholesale pricing.

2011
Established in Dhule

Over 15 years of uninterrupted culinary trust.

2,500+
B2B Partners

Trusted by hotels, caterers & distributors.

10 T+
Daily Capacity

Hygienic processing & vacuum packaging.

18 Points
Quality Batch Testing

Strict FSSAI & ISO standard checks.

WHOLESALE & DEALER NETWORK

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